01What it does, and what it never does
With each enquiry, Adducta sends Google the email address or phone number the person typed, coded one way (hashed) so that Google receives a fingerprint, not the address. Google compares it with the fingerprints of its own signed-in users and finds the ad click behind the enquiry. The more enquiries Google can tie to clicks, the faster it learns which searches are worth your money.
- Only enquiries made after you switch it on are matched this way.
- Nothing is used to build audiences or to follow anybody around the internet.
- Only the owner of the Adducta account can switch it on or off.
- Until Google Ads takes the coded details, enquiries are reported by their click alone, as before. Nothing is lost while you set it up.
02The line beside your form
Google's customer data policy asks that the people filling in the form are told, where they fill it in. Put one sentence right under the submit button on every page your ads lead to, for example:
If you came from an ad, a coded copy of your email or phone may go to Google to measure it.
Your privacy policy should say the same in its list of who receives information. Ad landing pages on AgentMind realtor sites carry the line and the policy wording already.
03Switch it on in Google Ads
- Open the account your ads run in, then Goals, Conversions, Settings.
- Customer data terms: if the row does not say Accepted, open it and accept them.
- Open the row called Enhanced conversions for leads (it says "Not configured yet" until it is on) and tick Turn on enhanced conversions for leads.
- Method: Google tag. This row offers only Google tag and Google Tag Manager. Adducta sends the coded details itself, so nothing needs installing on your page.
- Save. Google can take a few minutes to apply it.
Not the row below it. The same page has a row called just Enhanced conversions, which is for sales on a website and offers a "Google Ads API" method. Switching that one on changes nothing here. This has to be done by a person in Google Ads: Google lets no outside tool switch it or accept the terms on your behalf.
04Switch it on in Adducta
In your dashboard, open Settings, Tracking, tick Match enquiries to the ads by a hash of their email address or phone number, and save. The order of this step and the Google Ads one does not matter.
05How you know it works
The Before launch list on your dashboard checks all three for you. It reads each page your ads lead to for the line beside the form, asks your Google Ads account whether it takes coded details, and looks at the switch. The step turns green with "Enquiries are matched to the ads by a coded email or phone" only when all three are done; until then it names what is missing, page by page.