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What Google Ads cost

Google Ads for roofers: what a click costs

In the United States, the searches people make for a roofer add up to about 374,000 a month, and advertisers bid $13.50 to $67.94 to show at the top of Google for them. Here is what that means for a budget, country by country, and how to spend less of it on searches that never become a client.

From Google Keyword Planner, read by Adducta Collected 5 October 2026

The short version

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

CountrySearches a monthTop of page, lowTop of page, high
United States374,000$13.50$67.94
Canada19,700CA$5.41CA$27.05
Australia12,400A$8.76A$39.42
New Zealand1,760NZ$6.62NZ$32.87

02What customers type, and what to block

Google measured the three searches a customer of a roofer types when ready to hire:

roofing contractor · roof repair · roofer near me

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

jobs · salary · roofing materials · shingles for sale · how to · DIY

03What a budget buys

In the United States, at $13.50 to $67.94 a click, and if 5 in a hundred clicks become an enquiry:

BudgetA monthClicks a monthEnquiries a month
$10 a day$3044 to 23under 1 to 1
$30 a day$91213 to 681 to 3
$100 a day$3,04045 to 2252 to 11
$300 a day$9,120134 to 6767 to 34

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for roofers

A good enquiry: a homeowner in your area with a leak or storm damage, or a roof near the end of its life and a budget to replace it.

05Questions

How much does Google Ads cost for roofers?

In the United States, advertisers bid $13.50 to $67.94 for a click at the top of Google on the searches people make for a roofer, in October 2026. Elsewhere: CA$5.41 to CA$27.05 in Canada, A$8.76 to A$39.42 in Australia and NZ$6.62 to NZ$32.87 in New Zealand. A click usually costs less than the high end.

How much should a roofer spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $6,794 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a roofer?

If 5 in a hundred clicks become an enquiry, about $270 to $1,359 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should roofers block?

Searches with these words in them cost the same and rarely become a client: jobs, salary, roofing materials, shingles for sale, how to and DIY. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a roofer's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

07What Google Ads cost other businesses