Google Ads for daycares: cost per click, 2026

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

Country	Searches a month	Top of page, low	Top of page, high
United States	645,500	$3.66	$19.84
Canada	130,200	CA$1.33	CA$5.17
Australia	78,300	A$6.43	A$28.09
New Zealand	8,100	NZ$3.36	NZ$12.56

02What customers type, and what to block

Google measured the three searches a customer of a daycare types when ready to hire:

daycare near me · childcare near me · preschool near me

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

daycare jobs · early childhood education course · daycare license · daycare salary · start a daycare

03What a budget buys

In the United States, at $3.66 to $19.84 a click, and if 5 in a hundred clicks become an enquiry:

Budget	A month	Clicks a month	Enquiries a month
$10 a day	$304	15 to 83	1 to 4
$30 a day	$912	46 to 249	2 to 12
$100 a day	$3,040	153 to 831	8 to 42
$300 a day	$9,120	460 to 2,492	23 to 125

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for daycares

A good enquiry: a parent in your area looking for a space for a child of a given age, starting on a given date.

Say which ages have spaces. It is the first question, and saying it saves calls on both sides.
Advertise what you can fill. If some rooms are full, run the ads only for the ages you can take.
Block jobs and courses. People training to work in childcare search with the same words as parents.

05Questions

How much does Google Ads cost for daycares?

In the United States, advertisers bid $3.66 to $19.84 for a click at the top of Google on the searches people make for a daycare, in October 2026. Elsewhere: CA$1.33 to CA$5.17 in Canada, A$6.43 to A$28.09 in Australia and NZ$3.36 to NZ$12.56 in New Zealand. A click usually costs less than the high end.

How much should a daycare spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $1,984 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a daycare?

If 5 in a hundred clicks become an enquiry, about $73 to $397 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should daycares block?

Searches with these words in them cost the same and rarely become a client: daycare jobs, early childhood education course, daycare license, daycare salary and start a daycare. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a daycare's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

Google Ads for daycares: what a click costs

The short version