01Side by side
| Tool | What it does | Who runs the ads | Price a month |
|---|---|---|---|
| Google's own AI | Smart Bidding, automatically created assets, recommendations and the AI assistant inside your account | You | Free, you pay for clicks |
| Adzooma | Reports, alerts and opportunities to act on | You | Free, Silver US$69, Gold US$179 |
| Opteo | Daily suggestions you apply with a click | You or your agency | US$129 to US$499, by accounts and spend |
| Optmyzr | Rules, scripts, audits and bulk tools for specialists | You or your agency | Set by ad spend in their calculator |
| Ryze AI | Adjusts bids and budgets around the clock on Google, Meta and others | Ryze, inside campaigns you built | US$89 |
| Adducta | Plans the campaign, writes the ads, buys the searches, watches the money every 5 minutes, grades every enquiry | Adducta's agent | US$39 to US$999 by spend (CA$49 to CA$1,390 in Canada), never more than a fifth of it |
All prices are in US dollars, as each company publishes them. Most of these tools offer a free trial; Adducta's free start is a written plan for your business, with no account and no card.
02Start with what Google already gives you
Every Google Ads account already has AI in it: Smart Bidding sets the bid for each auction, responsive search ads test combinations of your headlines, and the recommendations page suggests changes. It is free and it has more data than anybody else. What it will not do is decide what you should be advertising, stop spending on searches that bring the wrong people, or tell you which enquiries were worth a call. Its recommendations also tend to raise spend, so read them before you accept them.
Whatever you choose, get conversion tracking right first. Every bidding system, Google's and everybody else's, learns only from what you tell it a good result was.
03Tools that suggest, for people who run the ads
Adzooma has a free plan with monthly reports and a few alerts; Silver (US$69) and Gold (US$179) make them weekly and daily. Opteo lists improvements each day and applies the ones you approve; Basic is US$129 a month for up to 10 accounts and US$25,000 of spend. Optmyzr is the deepest of the three, with rules, scripts and audits, and is priced by ad spend.
All three assume a person who knows Google Ads and has time to act on what they find. For an agency or an in-house specialist that is exactly right. For an owner who has neither, a list of suggestions is another job.
04Tools that act on their own
Ryze AI (US$89 a month) adjusts bids and budgets on Google, Meta and other platforms by itself, inside the campaigns you have. It is a good fit if your campaigns already exist and you want them tended.
Adducta starts earlier and ends later. From six questions about the business it writes the plan: where the money goes, what the ads say, which searches to buy and which to block, and what a lead should cost. Once you approve it, the agent builds and runs the Google search campaigns, moves money toward what produces enquiries every day, checks spending every 5 minutes and stops everything by itself if a day runs past 2.3 times your limit. Every enquiry is graded hot, warm or cold, so you call the people worth calling, and the grades go back to Google so its bidding learns which clicks became customers.
05How the money works with Adducta
- A fee that cannot outgrow the work. By level of ad spend, and never more than a fifth of what was spent on ads that month: spend $200 in a quiet month and the fee is $40.
- Your ad money is separate and all of it goes to Google; Adducta takes no share of it.
- Your accounts stay yours. Ask and Adducta moves the advertising account onto your own billing, with its history, within five working days and at no charge.
- Where: the United States, Canada, Australia and New Zealand, in US dollars, or Canadian dollars for a business in Canada.
06When Adducta is the wrong choice
- You are outside the United States, Canada, Australia and New Zealand, or advertise in a language other than English or Spanish. The United Kingdom and Ireland come next.
- You want Shopping, Performance Max, Display, YouTube, TikTok or LinkedIn campaigns: today Adducta runs Google search ads only, with Facebook and Instagram coming in the next weeks.
- You spend well under about $1,000 a month: there is too little data for any tool to learn from.
- You want to set every bid and keyword yourself: then Opteo, Adzooma or Optmyzr fit better.
07Try the plan first
The quickest way to judge whether an agent would do this well for your business is to read what it would do. Write my plan takes six questions and a few minutes, with no account and no card. Or talk to a person first.