Google Ads for electricians: cost per click, 2026

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

Country	Searches a month	Top of page, low	Top of page, high
United States	420,600	$6.20	$54.32
Canada	31,290	CA$3.80	CA$18.22
Australia	44,200	A$8.84	A$39.65
New Zealand	4,750	NZ$3.79	NZ$14.99

02What customers type, and what to block

Google measured the three searches a customer of an electrician types when ready to hire:

electrician near me · emergency electrician · electrical contractor

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

jobs · salary · apprenticeship · electrician course · electrical supplies · how to wire · DIY

03What a budget buys

In the United States, at $6.20 to $54.32 a click, and if 5 in a hundred clicks become an enquiry:

Budget	A month	Clicks a month	Enquiries a month
$10 a day	$304	6 to 49	under 1 to 2
$30 a day	$912	17 to 147	1 to 7
$100 a day	$3,040	56 to 490	3 to 25
$300 a day	$9,120	168 to 1,471	8 to 74

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for electricians

A good enquiry: a homeowner or business in your area with a fault, a panel or an EV charger to install, or a renovation that needs a licensed electrician.

Split urgent from planned work. "Emergency electrician" wants someone now; panel upgrades and EV chargers are booked a week out. Different ads, different budgets.
Say licensed and insured. It is what people hiring an electrician look for first, in the ad and on the page.
Count calls as enquiries and keep the service area tight: a click from outside it is money spent for nothing.

05Questions

How much does Google Ads cost for electricians?

In the United States, advertisers bid $6.20 to $54.32 for a click at the top of Google on the searches people make for an electrician, in October 2026. Elsewhere: CA$3.80 to CA$18.22 in Canada, A$8.84 to A$39.65 in Australia and NZ$3.79 to NZ$14.99 in New Zealand. A click usually costs less than the high end.

How much should an electrician spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $5,432 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost an electrician?

If 5 in a hundred clicks become an enquiry, about $124 to $1,086 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should electricians block?

Searches with these words in them cost the same and rarely become a client: jobs, salary, apprenticeship, electrician course, electrical supplies, how to wire and DIY. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for an electrician's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

Google Ads for electricians: what a click costs

The short version