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What Google Ads cost

Google Ads for accountants: what a click costs

In the United States, the searches people make for an accountant add up to about 66,000 a month, and advertisers bid $6.67 to $33.54 to show at the top of Google for them. Here is what that means for a budget, country by country, and how to spend less of it on searches that never become a client.

From Google Keyword Planner, read by Adducta Collected 5 October 2026

The short version

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

CountrySearches a monthTop of page, lowTop of page, high
United States66,000$6.67$33.54
Canada15,900CA$3.71CA$17.26
Australia17,800A$3.45A$13.22
New Zealand1,200NZ$4.19NZ$23.89

02What customers type, and what to block

Google measured the three searches a customer of an accountant types when ready to hire:

accountant near me · tax accountant · bookkeeping services

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

accounting jobs · accountant salary · CPA exam · accounting course · accounting software · free tax filing

03What a budget buys

In the United States, at $6.67 to $33.54 a click, and if 5 in a hundred clicks become an enquiry:

BudgetA monthClicks a monthEnquiries a month
$10 a day$3049 to 46under 1 to 2
$30 a day$91227 to 1371 to 7
$100 a day$3,04091 to 4565 to 23
$300 a day$9,120272 to 1,36714 to 68

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for accountants

A good enquiry: a business owner or household in your area that wants its taxes or books done by a professional, ideally all year rather than once.

05Questions

How much does Google Ads cost for accountants?

In the United States, advertisers bid $6.67 to $33.54 for a click at the top of Google on the searches people make for an accountant, in October 2026. Elsewhere: CA$3.71 to CA$17.26 in Canada, A$3.45 to A$13.22 in Australia and NZ$4.19 to NZ$23.89 in New Zealand. A click usually costs less than the high end.

How much should an accountant spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $3,354 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost an accountant?

If 5 in a hundred clicks become an enquiry, about $133 to $671 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should accountants block?

Searches with these words in them cost the same and rarely become a client: accounting jobs, accountant salary, CPA exam, accounting course, accounting software and free tax filing. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for an accountant's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

07What Google Ads cost other businesses