01Your business
Choose your business to see where its budget should go.
02How the answer is worked out
- Google search comes first when people look for what you sell, because the ad answers a search that is already happening.
- Facebook and Instagram grow when people do not search until they see it, and when what you sell looks good in a photo.
- Google Local Services appear for a local business in the United States or Canada whose kind of business Google lists; they charge per lead.
- Bing gets a slice of the search budget once the budget is big enough to split, because it is the same kind of search, from fewer people.
- ChatGPT ads appear only as a test: for businesses people research first, serving a region or a country, with tracking in place and a budget that leaves room for their minimum.
- Small budgets are not split. Under $500 a month the answer is one platform; under $1,500, two at most. A platform that would get under a tenth of the budget is left out.
Click prices are Google's own, for 29 kinds of business; see what Google Ads cost. ChatGPT's terms are in ChatGPT ads for a small business. Adducta runs Google search today, adds Facebook and Instagram in the coming weeks and Bing soon after, and does not offer Google Local Services or ChatGPT ads; the answer says which is which.