Google Ads for house cleaning services: cost per click, 2026

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

Country	Searches a month	Top of page, low	Top of page, high
United States	134,900	$3.64	$14.81
Canada	8,600	CA$2.19	CA$8.69
Australia	4,100	A$3.64	A$12.63
New Zealand	600	NZ$2.68	NZ$9.11

02What customers type, and what to block

Google measured the three searches a customer of a house cleaning service types when ready to hire:

house cleaning service · cleaning service near me · maid service

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

cleaning jobs · house cleaner salary · cleaning supplies · cleaning hacks · how to clean · start a cleaning business

03What a budget buys

In the United States, at $3.64 to $14.81 a click, and if 5 in a hundred clicks become an enquiry:

Budget	A month	Clicks a month	Enquiries a month
$10 a day	$304	21 to 84	1 to 4
$30 a day	$912	62 to 251	3 to 13
$100 a day	$3,040	205 to 835	10 to 42
$300 a day	$9,120	616 to 2,505	31 to 125

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for house cleaning services

A good enquiry: a household in your area that wants regular cleaning, or a deep clean before a move or an event.

Win the regular clients. A booking that repeats every two weeks is worth many single cleans; say what a recurring visit costs.
Give moves their own ads. Move-in and move-out cleans are a search of their own, with a date attached.
Show a starting price. People comparing cleaners want a number before they call.

05Questions

How much does Google Ads cost for house cleaning services?

In the United States, advertisers bid $3.64 to $14.81 for a click at the top of Google on the searches people make for a house cleaning service, in October 2026. Elsewhere: CA$2.19 to CA$8.69 in Canada, A$3.64 to A$12.63 in Australia and NZ$2.68 to NZ$9.11 in New Zealand. A click usually costs less than the high end.

How much should a house cleaning service spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $1,481 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a house cleaning service?

If 5 in a hundred clicks become an enquiry, about $73 to $296 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should house cleaning services block?

Searches with these words in them cost the same and rarely become a client: cleaning jobs, house cleaner salary, cleaning supplies, cleaning hacks, how to clean and start a cleaning business. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a house cleaning service's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

Google Ads for house cleaning services: what a click costs

The short version