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What Google Ads cost

Google Ads for med spas: what a click costs

In the United States, the searches people make for a med spa add up to about 336,000 a month, and advertisers bid $2.29 to $35.17 to show at the top of Google for them. Here is what that means for a budget, country by country, and how to spend less of it on searches that never become a client.

From Google Keyword Planner, read by Adducta Collected 5 October 2026

The short version

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

CountrySearches a monthTop of page, lowTop of page, high
United States336,000$2.29$35.17
Canada41,200CA$1.43CA$4.29
Australia33,980A$0.75A$3.32
New Zealand4,510NZ$0.37NZ$1.80

02What customers type, and what to block

Google measured the three searches a customer of a med spa types when ready to hire:

botox near me · laser hair removal · med spa

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

med spa jobs · aesthetician course · injector training · at home laser · laser hair removal machine · DIY

03What a budget buys

In the United States, at $2.29 to $35.17 a click, and if 5 in a hundred clicks become an enquiry:

BudgetA monthClicks a monthEnquiries a month
$10 a day$3049 to 133under 1 to 7
$30 a day$91226 to 3981 to 20
$100 a day$3,04086 to 1,3284 to 66
$300 a day$9,120259 to 3,98313 to 199

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for med spas

A good enquiry: someone in your area ready to book a consultation or a treatment, not researching a career in aesthetics.

Rules to know: Botox is a prescription drug. Google restricts prescription drug terms in ads, landing pages and keywords unless the advertiser is certified, and ads aimed at Australia cannot use them in the ad or its landing page. Many med spas advertise the treatment instead, such as anti-wrinkle injections.

05Questions

How much does Google Ads cost for med spas?

In the United States, advertisers bid $2.29 to $35.17 for a click at the top of Google on the searches people make for a med spa, in October 2026. Elsewhere: CA$1.43 to CA$4.29 in Canada, A$0.75 to A$3.32 in Australia and NZ$0.37 to NZ$1.80 in New Zealand. A click usually costs less than the high end.

How much should a med spa spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $3,517 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a med spa?

If 5 in a hundred clicks become an enquiry, about $46 to $703 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should med spas block?

Searches with these words in them cost the same and rarely become a client: med spa jobs, aesthetician course, injector training, at home laser, laser hair removal machine and DIY. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a med spa's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

07What Google Ads cost other businesses