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What Google Ads cost

Google Ads for window and door companies: what a click costs

In the United States, the searches people make for a windows and doors company add up to about 52,600 a month, and advertisers bid $7.44 to $43.92 to show at the top of Google for them. Here is what that means for a budget, country by country, and how to spend less of it on searches that never become a client.

From Google Keyword Planner, read by Adducta Collected 5 October 2026

The short version

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

CountrySearches a monthTop of page, lowTop of page, high
United States52,600$7.44$43.92
Canada9,500CA$5.09CA$28.78
Australia1,890A$2.00A$8.09
New Zealand220NZ$2.34NZ$11.63

02What customers type, and what to block

Google measured the three searches a customer of a windows and doors company types when ready to hire:

window replacement · replacement windows · door installation

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

window cleaning · Windows 11 · window blinds · jobs · DIY

03What a budget buys

In the United States, at $7.44 to $43.92 a click, and if 5 in a hundred clicks become an enquiry:

BudgetA monthClicks a monthEnquiries a month
$10 a day$3047 to 41under 1 to 2
$30 a day$91221 to 1231 to 6
$100 a day$3,04069 to 4093 to 20
$300 a day$9,120208 to 1,22610 to 61

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for window and door companies

A good enquiry: a homeowner in your area replacing old windows or a door, with a rough count and a timeline.

05Questions

How much does Google Ads cost for window and door companies?

In the United States, advertisers bid $7.44 to $43.92 for a click at the top of Google on the searches people make for a windows and doors company, in October 2026. Elsewhere: CA$5.09 to CA$28.78 in Canada, A$2.00 to A$8.09 in Australia and NZ$2.34 to NZ$11.63 in New Zealand. A click usually costs less than the high end.

How much should a windows and doors company spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $4,392 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a windows and doors company?

If 5 in a hundred clicks become an enquiry, about $149 to $878 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should window and door companies block?

Searches with these words in them cost the same and rarely become a client: window cleaning, Windows 11, window blinds, jobs and DIY. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a windows and doors company's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

07What Google Ads cost other businesses