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What Google Ads cost

Google Ads for family lawyers: what a click costs

In the United States, the searches people make for a family lawyer add up to about 444,100 a month, and advertisers bid $4.57 to $34.97 to show at the top of Google for them. Here is what that means for a budget, country by country, and how to spend less of it on searches that never become a client.

From Google Keyword Planner, read by Adducta Collected 5 October 2026

The short version

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

CountrySearches a monthTop of page, lowTop of page, high
United States444,100$4.57$34.97
Canada29,300CA$3.86CA$20.66
Australia16,290A$8.97A$36.52
New Zealand1,830NZ$2.02NZ$7.37

02What customers type, and what to block

Google measured the three searches a customer of a family lawyer types when ready to hire:

divorce lawyer · family lawyer · child custody lawyer

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

lawyer jobs · paralegal course · law school · divorce forms · DIY divorce · celebrity divorce

03What a budget buys

In the United States, at $4.57 to $34.97 a click, and if 5 in a hundred clicks become an enquiry:

BudgetA monthClicks a monthEnquiries a month
$10 a day$3049 to 67under 1 to 3
$30 a day$91226 to 2001 to 10
$100 a day$3,04087 to 6654 to 33
$300 a day$9,120261 to 1,99613 to 100

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for family lawyers

A good enquiry: someone in your area starting a separation or a custody case, who wants a lawyer rather than a form to fill in alone.

Rules to know: Your bar's or law society's rules on advertising apply to search ads as much as to any other: no promised results, and nothing that could mislead.

05Questions

How much does Google Ads cost for family lawyers?

In the United States, advertisers bid $4.57 to $34.97 for a click at the top of Google on the searches people make for a family lawyer, in October 2026. Elsewhere: CA$3.86 to CA$20.66 in Canada, A$8.97 to A$36.52 in Australia and NZ$2.02 to NZ$7.37 in New Zealand. A click usually costs less than the high end.

How much should a family lawyer spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $3,497 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a family lawyer?

If 5 in a hundred clicks become an enquiry, about $91 to $699 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should family lawyers block?

Searches with these words in them cost the same and rarely become a client: lawyer jobs, paralegal course, law school, divorce forms, DIY divorce and celebrity divorce. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a family lawyer's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

07What Google Ads cost other businesses