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What Google Ads cost

Google Ads for solar installers: what a click costs

In the United States, the searches people make for a solar installer add up to about 176,600 a month, and advertisers bid $3.01 to $21.71 to show at the top of Google for them. Here is what that means for a budget, country by country, and how to spend less of it on searches that never become a client.

From Google Keyword Planner, read by Adducta Collected 5 October 2026

The short version

01What a click costs, country by country

The range advertisers bid to show at the top of Google, Google's 20th to 80th percentile, for the searches below, in each country's own currency. A click usually costs less than the high end.

CountrySearches a monthTop of page, lowTop of page, high
United States176,600$3.01$21.71
Canada10,190CA$2.05CA$9.70
Australia19,000A$6.38A$23.89
New Zealand2,370NZ$2.49NZ$9.56

02What customers type, and what to block

Google measured the three searches a customer of a solar installer types when ready to hire:

solar panel installation · solar installers · solar panels for home

Searches with these words in them cost the same and rarely become a client, so block them from the first day:

solar jobs · solar panel kit · DIY solar · free solar panels · solar stocks

03What a budget buys

In the United States, at $3.01 to $21.71 a click, and if 5 in a hundred clicks become an enquiry:

BudgetA monthClicks a monthEnquiries a month
$10 a day$30414 to 1011 to 5
$30 a day$91242 to 3032 to 15
$100 a day$3,040140 to 1,0107 to 50
$300 a day$9,120420 to 3,03021 to 151

Put in your own budget, country and enquiry rate in the Google Ads cost calculator.

04What works for solar installers

A good enquiry: a homeowner in your area with a suitable roof who wants a quote for panels, ideally with a sense of the payback.

05Questions

How much does Google Ads cost for solar installers?

In the United States, advertisers bid $3.01 to $21.71 for a click at the top of Google on the searches people make for a solar installer, in October 2026. Elsewhere: CA$2.05 to CA$9.70 in Canada, A$6.38 to A$23.89 in Australia and NZ$2.49 to NZ$9.56 in New Zealand. A click usually costs less than the high end.

How much should a solar installer spend on Google Ads?

It depends on how many new clients a month you can take and what one is worth. As a yardstick, a hundred clicks a month at the top of the range costs about $2,171 in the United States; if 5 in a hundred become enquiries, that is about 5 enquiries. Adducta's free plan works it out for your area and budget, and says if the budget is too thin.

What should a lead cost a solar installer?

If 5 in a hundred clicks become an enquiry, about $60 to $434 an enquiry at the top-of-page range in the United States. Blocking the wrong searches, and a landing page that answers the first question, move it toward the low end.

Which searches should solar installers block?

Searches with these words in them cost the same and rarely become a client: solar jobs, solar panel kit, DIY solar, free solar panels and solar stocks. Adducta's plan lists the searches to block before anything is spent, and the agent adds to the list every day from the searches that come in.

06Let an agent run it

Adducta's agent writes the plan for a solar installer's ads from six questions: the searches to buy and block, what the ads say, and what a lead should cost in your area. Write my plan is free, needs no account and no card, and nothing is spent until you approve it.

Google runs today. Facebook and Instagram open in the coming weeks, and ads inside AI assistants and on TikTok come after that; leave your details to be first in line.

07What Google Ads cost other businesses