01What your budget buys
Pick your business to see what a click costs and what your budget buys.
The click price is the range advertisers bid to show at the top of the page, Google's 20th to 80th percentile. A click usually costs less than the high end, so read the answer as a range, not a quote. The share of clicks that turn into an enquiry is yours to guess; five in a hundred is a common place to start for a local service.
Want the real numbers for your business, your area and your budget? Write my plan is free, needs no account and no card, and shows what Adducta's agent would do before anything is spent.
02What stands out
- The dearest click: a personal injury lawyer, $55.75 to $290.13 to show at the top of Google in the United States.
- The cheapest: a hair salon, $0.60 to $3.15.
- The middle of the 29: a dentist, $4.86 to $22.24.
- The most searched: hair salon, with 2,397,000 searches a month in the United States.
- What $30 a day buys: about 3 to 16 clicks a month for a personal injury lawyer, and 290 to 1,520 for a hair salon.
- North of the border: for 28 of the 29, the top of the range is lower in Canada than in the United States, counted in the same currency.
03Google is one place to buy attention
People also find a business on Facebook and Instagram, inside AI assistants and on TikTok. Adducta's agent runs them from one budget and moves the money to whichever brings enquiries, and this page adds each one's costs as it opens.
Running now
Search ads, for people already looking for what you sell. The costs on this page.
Opening soon
Facebook and Instagram
The widest reach a small budget can buy, for people who are not searching yet.
Next, with early access
AI assistants
Ads inside conversations such as ChatGPT, where people ask before they search.
After that, with early access
TikTok
Short video, where people find a local business by watching it.
Want them the day they open? Leave your details and you are first in line.
04The numbers, country by country
Searches a month and the top-of-page bid range for the three searches a customer of each business types, in each country's own currency, dearest click first.
United States, in US dollars
| Business | Searches a month | Top of page, low | Top of page, high |
|---|---|---|---|
| Personal injury lawyerpersonal injury lawyer, car accident lawyer, personal injury attorney | 291,500 | $55.75 | $290.13 |
| Heating and air conditioninghvac repair, furnace repair, air conditioning repair | 643,000 | $14.56 | $90.00 |
| Plumberplumber near me, emergency plumber, plumbing services | 946,500 | $13.13 | $84.92 |
| Rooferroofing contractor, roof repair, roofer near me | 374,000 | $13.50 | $67.94 |
| Electricianelectrician near me, emergency electrician, electrical contractor | 420,600 | $6.20 | $54.32 |
| Windows and doorswindow replacement, replacement windows, door installation | 52,600 | $7.44 | $43.92 |
| Moving companymoving company, movers near me, long distance movers | 514,100 | $10.28 | $40.53 |
| Renovation contractorgeneral contractor, kitchen renovation, bathroom remodel | 318,100 | $6.66 | $37.65 |
| Med spa and cosmeticbotox near me, laser hair removal, med spa | 336,000 | $2.29 | $35.17 |
| Family lawyerdivorce lawyer, family lawyer, child custody lawyer | 444,100 | $4.57 | $34.97 |
| Accountantaccountant near me, tax accountant, bookkeeping services | 66,000 | $6.67 | $33.54 |
| Pest controlpest control, exterminator near me, bed bug treatment | 492,500 | $6.51 | $32.67 |
| House painterhouse painters, painting contractor, interior painter | 35,000 | $7.24 | $32.61 |
| Mortgage brokermortgage broker, mortgage broker near me, mortgage lender | 376,300 | $8.60 | $29.25 |
| Dentistdentist near me, emergency dentist, dental implants | 1,995,000 | $4.86 | $22.24 |
| Solar installersolar panel installation, solar installers, solar panels for home | 176,600 | $3.01 | $21.71 |
| Daycaredaycare near me, childcare near me, preschool near me | 645,500 | $3.66 | $19.84 |
| Tutoringtutoring near me, math tutor, tutoring services | 66,300 | $5.46 | $19.29 |
| Real estate agentreal estate agent near me, realtor near me, real estate agent | 332,000 | $3.78 | $18.81 |
| Chiropractorchiropractor near me, chiropractic clinic, chiropractor | 673,000 | $2.78 | $15.98 |
| Landscapinglandscaping company, lawn care service, landscaper near me | 183,600 | $3.72 | $15.58 |
| Locksmithlocksmith near me, emergency locksmith, car locksmith | 712,200 | $2.92 | $15.34 |
| House cleaninghouse cleaning service, cleaning service near me, maid service | 134,900 | $3.64 | $14.81 |
| Veterinarianvet near me, emergency vet, veterinary clinic | 1,184,000 | $2.89 | $12.62 |
| Auto repairauto repair near me, mechanic near me, brake repair | 1,288,000 | $2.05 | $7.69 |
| Personal trainer and gympersonal trainer near me, gym near me, fitness classes | 2,028,100 | $1.70 | $6.47 |
| Cateringcatering services, catering near me, event catering | 150,700 | $1.21 | $5.84 |
| Photographerwedding photographer, photographer near me, family photographer | 77,100 | $1.65 | $5.13 |
| Hair salonhair salon near me, hair salon, hairdresser near me | 2,397,000 | $0.60 | $3.15 |
Canada, in Canadian dollars
| Business | Searches a month | Top of page, low | Top of page, high |
|---|---|---|---|
| Personal injury lawyerpersonal injury lawyer, car accident lawyer, personal injury attorney | 11,800 | CA$17.20 | CA$94.73 |
| Heating and air conditioninghvac repair, furnace repair, air conditioning repair | 39,800 | CA$6.69 | CA$39.17 |
| Plumberplumber near me, emergency plumber, plumbing services | 59,000 | CA$4.78 | CA$37.98 |
| Dentistdentist near me, emergency dentist, dental implants | 258,100 | CA$5.97 | CA$33.92 |
| Windows and doorswindow replacement, replacement windows, door installation | 9,500 | CA$5.09 | CA$28.78 |
| Rooferroofing contractor, roof repair, roofer near me | 19,700 | CA$5.41 | CA$27.05 |
| Mortgage brokermortgage broker, mortgage broker near me, mortgage lender | 30,500 | CA$5.65 | CA$21.45 |
| Moving companymoving company, movers near me, long distance movers | 33,780 | CA$4.97 | CA$20.97 |
| House painterhouse painters, painting contractor, interior painter | 1,930 | CA$4.61 | CA$20.94 |
| Family lawyerdivorce lawyer, family lawyer, child custody lawyer | 29,300 | CA$3.86 | CA$20.66 |
| Locksmithlocksmith near me, emergency locksmith, car locksmith | 43,700 | CA$3.79 | CA$18.43 |
| Electricianelectrician near me, emergency electrician, electrical contractor | 31,290 | CA$3.80 | CA$18.22 |
| Accountantaccountant near me, tax accountant, bookkeeping services | 15,900 | CA$3.71 | CA$17.26 |
| Renovation contractorgeneral contractor, kitchen renovation, bathroom remodel | 17,100 | CA$3.36 | CA$14.80 |
| Tutoringtutoring near me, math tutor, tutoring services | 7,500 | CA$3.33 | CA$13.95 |
| Real estate agentreal estate agent near me, realtor near me, real estate agent | 21,100 | CA$2.52 | CA$12.85 |
| Pest controlpest control, exterminator near me, bed bug treatment | 34,800 | CA$2.52 | CA$12.80 |
| Landscapinglandscaping company, lawn care service, landscaper near me | 12,400 | CA$2.68 | CA$12.42 |
| Chiropractorchiropractor near me, chiropractic clinic, chiropractor | 60,500 | CA$2.14 | CA$9.74 |
| Solar installersolar panel installation, solar installers, solar panels for home | 10,190 | CA$2.05 | CA$9.70 |
| House cleaninghouse cleaning service, cleaning service near me, maid service | 8,600 | CA$2.19 | CA$8.69 |
| Veterinarianvet near me, emergency vet, veterinary clinic | 110,700 | CA$1.87 | CA$8.53 |
| Daycaredaycare near me, childcare near me, preschool near me | 130,200 | CA$1.33 | CA$5.17 |
| Auto repairauto repair near me, mechanic near me, brake repair | 145,500 | CA$1.33 | CA$5.01 |
| Personal trainer and gympersonal trainer near me, gym near me, fitness classes | 379,000 | CA$1.40 | CA$4.85 |
| Med spa and cosmeticbotox near me, laser hair removal, med spa | 41,200 | CA$1.43 | CA$4.29 |
| Cateringcatering services, catering near me, event catering | 11,220 | CA$1.06 | CA$3.81 |
| Photographerwedding photographer, photographer near me, family photographer | 9,280 | CA$1.30 | CA$3.76 |
| Hair salonhair salon near me, hair salon, hairdresser near me | 438,100 | CA$0.57 | CA$2.37 |
Australia, in Australian dollars
| Business | Searches a month | Top of page, low | Top of page, high |
|---|---|---|---|
| Personal injury lawyerpersonal injury lawyer, car accident lawyer, personal injury attorney | 3,120 | A$13.60 | A$100.96 |
| Real estate agentreal estate agent near me, realtor near me, real estate agent | 143,270 | A$7.82 | A$70.00 |
| Plumberplumber near me, emergency plumber, plumbing services | 55,500 | A$11.95 | A$57.95 |
| Electricianelectrician near me, emergency electrician, electrical contractor | 44,200 | A$8.84 | A$39.65 |
| Rooferroofing contractor, roof repair, roofer near me | 12,400 | A$8.76 | A$39.42 |
| Family lawyerdivorce lawyer, family lawyer, child custody lawyer | 16,290 | A$8.97 | A$36.52 |
| Mortgage brokermortgage broker, mortgage broker near me, mortgage lender | 30,100 | A$10.15 | A$36.17 |
| Locksmithlocksmith near me, emergency locksmith, car locksmith | 54,000 | A$4.15 | A$34.30 |
| Heating and air conditioninghvac repair, furnace repair, air conditioning repair | 18,970 | A$7.65 | A$32.04 |
| Daycaredaycare near me, childcare near me, preschool near me | 78,300 | A$6.43 | A$28.09 |
| Moving companymoving company, movers near me, long distance movers | 5,340 | A$9.30 | A$27.03 |
| Solar installersolar panel installation, solar installers, solar panels for home | 19,000 | A$6.38 | A$23.89 |
| House painterhouse painters, painting contractor, interior painter | 1,570 | A$6.04 | A$23.48 |
| Pest controlpest control, exterminator near me, bed bug treatment | 25,020 | A$5.42 | A$18.83 |
| Dentistdentist near me, emergency dentist, dental implants | 144,900 | A$4.84 | A$17.49 |
| Renovation contractorgeneral contractor, kitchen renovation, bathroom remodel | 8,290 | A$3.31 | A$14.74 |
| Chiropractorchiropractor near me, chiropractic clinic, chiropractor | 40,500 | A$3.46 | A$13.90 |
| Accountantaccountant near me, tax accountant, bookkeeping services | 17,800 | A$3.45 | A$13.22 |
| House cleaninghouse cleaning service, cleaning service near me, maid service | 4,100 | A$3.64 | A$12.63 |
| Tutoringtutoring near me, math tutor, tutoring services | 8,020 | A$4.53 | A$12.01 |
| Landscapinglandscaping company, lawn care service, landscaper near me | 5,680 | A$2.82 | A$11.05 |
| Auto repairauto repair near me, mechanic near me, brake repair | 142,190 | A$2.53 | A$8.63 |
| Windows and doorswindow replacement, replacement windows, door installation | 1,890 | A$2.00 | A$8.09 |
| Cateringcatering services, catering near me, event catering | 7,580 | A$1.28 | A$7.05 |
| Veterinarianvet near me, emergency vet, veterinary clinic | 124,300 | A$1.96 | A$6.97 |
| Personal trainer and gympersonal trainer near me, gym near me, fitness classes | 310,400 | A$1.78 | A$6.61 |
| Photographerwedding photographer, photographer near me, family photographer | 5,190 | A$1.82 | A$5.80 |
| Hair salonhair salon near me, hair salon, hairdresser near me | 330,500 | A$1.04 | A$3.90 |
| Med spa and cosmeticbotox near me, laser hair removal, med spa | 33,980 | A$0.75 | A$3.32 |
New Zealand, in New Zealand dollars
| Business | Searches a month | Top of page, low | Top of page, high |
|---|---|---|---|
| Rooferroofing contractor, roof repair, roofer near me | 1,760 | NZ$6.62 | NZ$32.87 |
| House painterhouse painters, painting contractor, interior painter | 650 | NZ$7.35 | NZ$24.44 |
| Accountantaccountant near me, tax accountant, bookkeeping services | 1,200 | NZ$4.19 | NZ$23.89 |
| Mortgage brokermortgage broker, mortgage broker near me, mortgage lender | 4,780 | NZ$8.00 | NZ$22.36 |
| Locksmithlocksmith near me, emergency locksmith, car locksmith | 4,060 | NZ$2.81 | NZ$19.55 |
| Moving companymoving company, movers near me, long distance movers | 1,940 | NZ$7.90 | NZ$18.35 |
| Personal injury lawyerpersonal injury lawyer, car accident lawyer, personal injury attorney | 90 | NZ$3.81 | NZ$17.81 |
| Plumberplumber near me, emergency plumber, plumbing services | 7,310 | NZ$4.41 | NZ$17.09 |
| Electricianelectrician near me, emergency electrician, electrical contractor | 4,750 | NZ$3.79 | NZ$14.99 |
| Renovation contractorgeneral contractor, kitchen renovation, bathroom remodel | 1,120 | NZ$2.67 | NZ$13.19 |
| Daycaredaycare near me, childcare near me, preschool near me | 8,100 | NZ$3.36 | NZ$12.56 |
| Heating and air conditioninghvac repair, furnace repair, air conditioning repair | 1,120 | NZ$3.53 | NZ$12.13 |
| Windows and doorswindow replacement, replacement windows, door installation | 220 | NZ$2.34 | NZ$11.63 |
| Chiropractorchiropractor near me, chiropractic clinic, chiropractor | 4,400 | NZ$2.43 | NZ$11.28 |
| Real estate agentreal estate agent near me, realtor near me, real estate agent | 3,240 | NZ$2.53 | NZ$11.26 |
| Tutoringtutoring near me, math tutor, tutoring services | 530 | NZ$3.47 | NZ$10.26 |
| Solar installersolar panel installation, solar installers, solar panels for home | 2,370 | NZ$2.49 | NZ$9.56 |
| Veterinarianvet near me, emergency vet, veterinary clinic | 11,620 | NZ$1.78 | NZ$9.23 |
| Landscapinglandscaping company, lawn care service, landscaper near me | 740 | NZ$2.58 | NZ$9.15 |
| House cleaninghouse cleaning service, cleaning service near me, maid service | 600 | NZ$2.68 | NZ$9.11 |
| Dentistdentist near me, emergency dentist, dental implants | 15,800 | NZ$2.34 | NZ$8.87 |
| Pest controlpest control, exterminator near me, bed bug treatment | 3,570 | NZ$2.60 | NZ$8.08 |
| Family lawyerdivorce lawyer, family lawyer, child custody lawyer | 1,830 | NZ$2.02 | NZ$7.37 |
| Auto repairauto repair near me, mechanic near me, brake repair | 15,910 | NZ$1.56 | NZ$5.83 |
| Personal trainer and gympersonal trainer near me, gym near me, fitness classes | 33,900 | NZ$1.80 | NZ$5.57 |
| Cateringcatering services, catering near me, event catering | 570 | NZ$1.17 | NZ$4.13 |
| Photographerwedding photographer, photographer near me, family photographer | 920 | NZ$1.20 | NZ$3.95 |
| Hair salonhair salon near me, hair salon, hairdresser near me | 34,600 | NZ$1.00 | NZ$3.07 |
| Med spa and cosmeticbotox near me, laser hair removal, med spa | 4,510 | NZ$0.37 | NZ$1.80 |
05Questions
How much does Google Ads cost per click?
It depends most on the kind of business. In October 2026, in the United States, advertisers bid $0.60 to $3.15 to show at the top of Google for a hair salon, and $55.75 to $290.13 for a personal injury lawyer. The middle of the 29 businesses on this page, a dentist, was $4.86 to $22.24.
Is the top-of-page bid what I will pay for a click?
Not exactly. It is the range advertisers bid to show above the search results, Google's 20th to 80th percentile of those bids. What a click costs is settled in each auction and is usually below the high end, and a place lower on the page costs less again. Read it as the price of being seen first, not a quote.
How much should a small business spend on Google Ads?
Enough for the ads to learn from. For most local businesses, under about $1,000 a month there is too little data for anybody, person or AI, to learn from, and where clicks are dear it takes far more: a hundred clicks a month at the top of the range comes to $29,013 for a personal injury lawyer and $315 for a hair salon in the United States. Adducta's free plan says whether a budget is enough before anything is spent.
Why does a personal injury lawyer pay so much more than a hair salon?
Because of what one customer is worth, and how many businesses want that customer. Advertisers bid up to what they expect a customer to bring in, so a business whose customer is worth thousands bids far more for a click than one whose customer spends far less.
Is Google Ads cheaper in Canada than in the United States?
For 28 of the 29 businesses on this page, yes: counted in the same currency, the top of the range was lower in Canada. Fewer searches, and fewer advertisers bidding for them, usually mean a lower price. The tables give each country in its own currency.
What about Facebook, Instagram, TikTok and ads in AI assistants?
They are bought differently, mostly by the thousand people shown rather than by the click, and they reach people who are not searching yet. Adducta runs Google search ads today. Facebook and Instagram open in the coming weeks, ads inside AI assistants such as ChatGPT come next, and TikTok after that. Each one's costs join this page when it opens; leave your details to be first in line.
Where do these numbers come from?
From Google's Keyword Planner, asked by Adducta on 5 October 2026 for the three searches a customer of each business types, in each country: the average searches a month, and the low and high top-of-page bids. Google gives our account the bids in Canadian dollars; each country's are converted at the Bank of Canada's rate of 2 October 2026 (US$1 = CA$1.4246, A$1 = CA$0.9910, NZ$1 = CA$0.8001). The searches behind each business are listed in its table.
Can I get these numbers for my own area?
Yes. Write my plan asks Google about your business in the area you serve, and the plan shows the searches it would buy, what they cost and what a lead should cost. Free, no account, no card.